Semalt: Hanyoyi don Nazarin Ayyukanka na SEO


LABARI
1. Gabatarwa
Na biyu. Me yasa bincika ayyukan SEO da farko?
3. Yin nazarin ayyukan SEO
4. SERP
5. Abun ciki
6. Kayan gidan yanar gizon Google
7. Saurin Shafin
8. Kammalawa

Gabatarwa

Kuna son sanya matsayi mafi girma akan Google TOP? Kuna son fitar da ƙarin zirga-zirga zuwa gidan yanar gizonku? Kuna son haɓaka ƙarancin nasarar kasuwancinku? Nazarin SEO na iya kasancewa shine abin da kuke buƙata. Bayanin da aka tattara zai iya taimakawa wajen yanke shawarar dabarun inganta tasirin shafin yanar gizonku akan injunan bincike, fitar da ƙarin zirga-zirga zuwa ga rukunin ku da ƙari.

Semalt yana da ingantaccen kayan aikin bincike na yanar gizo don ingantaccen saka idanu na kasuwa; saka idanu akan shafin yanar gizonku da na masu fafatukarku; kuma suna kawo maka cikakken rahoton rahoton kasuwanci.

Me yasa bincika ayyukan SEO da farko?

1. Don saka idanu akan wuraren yanar gizonku: Tare da Semalt, an ba ku damar ƙirƙirar cikakken hoto na yadda abubuwa suke adana kasuwancin ku a kasuwannin kan layi. Tare da bayanin da aka samu, zaku sami damar nuna mahimman abubuwan mahimmanci a aikinku na gaba.

2. Don gano sabbin kasuwanni: zaku gano sabbin damar da za ku iya rarraba kayanka da ayyukanka da ci gaban kwastomarku a cikin takamaiman kasashe wadanda zasu haifar da dabarun kasuwanci na yankin don kasuwancin ku.

3. Don sanya ido kan matsayin abokan hamayyarku : Semalt kuma ya ba da duk bayanan da suka shafi yanayin kasuwancinku na kasuwar. Wannan ilimin zai taimake ka ka ƙirƙiri dabarun ingantattu don kasancewa koyaushe a gaban fakitin kamar yadda za ka gano abubuwan da suke yi daidai wanda zaku iya shigar da su cikin tsararrun dabarun ku.

4. Don gabatar da nazarinku : Semalt yana ba ku dama ta musamman don yin rahoton farin-alamun rahoton bincikenku wanda za ku iya sauƙaƙe a cikin PDF ko fasalin EXCEL dama daga shafin su. Wannan yana da matukar mahimmanci yayin da kuke buƙatar gabatar da gabatarwa ga abokan cinikinku ko ƙungiyar ku.

Yin nazarin ayyukan SEO

Bayan shiga cikin dashboard ɗin ku, zaku iya danna kan menu na menu a hagu inda zaku ga jerin zaɓuɓɓuka don binciken SEO.


A saman kai tsaye, kuna da zaɓi don ƙara gidan yanar gizon da kuke son bincika. A ƙasa wancan, kuna da maɓallin dashboard ɗinku wanda koyaushe za ku iya danna kowane lokaci da kuka ji kamar zuwa dashboard ɗinku.

Sannan dama a ƙasa maɓallin dashboard, sune manyan kayan aikin bincike na Semalt waɗanda aka kasu kashi 4 - SERP, Abun ciki, Google Webmasters da Speed Speed.

Bari mu ga yadda ɗayan waɗannan kayan aikin suke aiki. Yana da mahimmanci a lura anan cewa koyaushe zaka iya sauke rahoto duk inda ka ga maballin 'Samun rahoto'.

SERP

SERP yana da ƙananan sassa 3 a ƙarƙashinta:

a. Mabuɗin kalmomi a cikin TOP: Rahoton da aka samo daga nan yana nuna duk kalmomin da rukunin yanar gizonku suka samo asali a cikin sakamakon bincike na binciken kwayoyin Google, shafukan da aka tsara, da kuma matsayinsu na SERP don takamaiman maɓallin. Lokacin da ka danna 'Keywords a TOP', za a kai ku wani shafi inda zaku iya ganin adadin keywords a cikin TOP, rarraba kalmomin ta hanyar TOP da kuma jeri ta hanyar kalmomin shiga.

'' Yawan kalmomin shiga 'jadawali ne wanda ke nuna adadin keywords a Google TOP akan lokaci. Wannan yana taimaka muku wajen bincika canje-canje a cikin adadin kalmomin shiga shafin yanar gizon ku don cikin binciken binciken kwayoyin halitta na TOP 1-100.

Tare da 'rarraba kalmomin shiga ta hanyar TOP', zaku iya samun adadin adadin kalmomin shiga yanar gizonku don sakamakon binciken binciken kwayoyin halitta na Google TOP 1-100 wanda aka saita a kwanan wata.


'Matsayi ta hanyar kalmomin shiga' tebur ne wanda ke nuna muku mafi mashahuri kalmomin shiga shafin yanar gizonku don martaba a cikin binciken binciken binciken kwayoyin halitta na Google TOP. Teburin zai kuma nuna muku matsayinsu na SERP don kwanakin da aka zaɓa da canje-canje da suka faru an saita su a kan kwanan wata. Lokacin da ka danna maballin 'sarrafa kungiyoyin', zaku iya ƙirƙirar sabon rukuni na kalmomin shiga, sarrafa tsoffin ko za ku iya zaɓar zaɓar maɓallan kalmomi daga teburin 'Matsayi ta Keywords' da ke ƙasa kuma ƙara su zuwa rukuninku na maɓallan. Wannan yana da mahimmanci a cikin cewa zaku iya amfani dashi don saka idanu akan cigaban gidan yanar gizon ku ta hanyar magana, URL, da sauransu.

Semalt kuma yana ba ku dama don tace bayanai a cikin tebur ta sigogi daban-daban - maɓalli ko ɓangarensa, URL ko ɓangaren sa, Google TOP 1-100 da canje-canje na matsayi.

b. Mafi kyawun Shafuka: Lokacin da ka danna 'Mafi kyawun shafuka', za a nuna maka shafuka akan rukunin yanar gizonka waɗanda suke kawo adadin mafi yawan kwayoyin halitta. Ya kamata kuyi nazarin wannan a hankali, neman kuskuren SEO akan shafi, gyara waɗannan kurakuran, ƙara ƙarin abun ciki daidai da inganta waɗannan shafukan don ƙarin ƙarni na zirga-zirga daga Google.

'Mafi kyawun shafuka akan lokaci' ginshiƙi ne wanda ke bayyana canje-canje a cikin adadin shafukan yanar gizonku a cikin TOP tun lokacin da kuka fara aikinku. Kuna iya duba bayanan a mako guda ko kowane wata idan kun sauya sikelin.

A ƙasa 'Mafi kyawun shafuka akan lokaci', kuna da kayan aiki 'Bambanci' wanda ke taimaka muku samun adadin shafukan yanar gizon Google TOP 1-100 sakamakon binciken binciken kwayoyin da aka saita a kwanan wata. Kuna iya sauya sikelin don duba bambanci a mako guda ko wata daya. Hakanan kuna da zaɓi don duba bambancin cikin lambobi ko cikin zane mai zane.

Akwai kuma wani ginshiƙi da ake kira 'Selected pages keywords stats' wanda ke nuna canje-canje a cikin adadin kalmomin da aka zaɓa waɗanda aka zaɓa a cikin Google TOP daga fara aikin.




A ƙarshe, muna da 'Shafuka akan TOP', wanda tebur ne wanda ke nuna yawan kalmomin maɓallan da aka sanya wa shafin Google cikin TO kwanakin da aka zaɓa. Hakanan zaka iya tantance jerin shafuka mafi kyau ta URL ko ɓangaren sa sannan kuma zaɓi don zaɓar shafukan da ke cikin gidan yanar gizon ku da ke cikin TOP 1-100 ranking.

c. Masu fafatawa: Wannan shine inda zaku gano duk gidajen yanar gizon da suke darajan TOP 100 don kalmomin makamancin gidan yanar gizon su. Hakanan zaku iya ganin inda kuka tsaya a tsakanin abokan hamayyar ku ta adadin dukkan maɓalli a cikin TOP 1-100.
A wannan shafin, zaku sami jerin kundin abubuwan da ake kira 'Shared Keywords' wanda ke nuna adadin kalmomin da aka yi amfani dasu wanda shafinku da darajojin TOP 500 ɗin ku a Google SERP.

Bayan haka, za ku sami 'Shared Keywords Dynamics' wanda shine ginshiƙi wanda ke nuna canje-canje a cikin adadin maɓallin madaidaiciyar lamura wanda takamaiman gasa da kuka fifita sun kasance a cikin TOP.

A ƙasa zaku ga 'Gasar a cikin Google TOP' wanda tebur ne wanda ke bayyana adadin kalmomin da aka gama da ku da masu fafatawa 'darajan gidan yanar gizon don TOP. Semalt yana ba ku zaɓi don nazarin bambanci a cikin adadin maɓallin madaidaiciyar alamomin da aka saita akan kwanan wata. Hakanan zaka iya tace jerin rukunin gidajen yanar gizon abokan hamayyarku ta amfani da cikakken yanki ko wani ɓangare kuma zaku iya jera jerin sunayen zuwa yanar gizon da kawai suka shiga TOP 1-100.


TARIHI

A ƙarƙashin sashin abun ciki, zaku ga kayan aikin 'Page Uniqueness Check' wanda bayan dannawa zai kai ku zuwa shafin nasa. Wannan shine inda zaku iya ganowa idan Google tana ɗaukar shafin yanar gizonku na musamman ko a'a. Ya kamata ka lura cewa ko da kana da tabbacin banbancin abun cikin gidan yanar gizonku, maiyuwa wataƙila wasu ma sun kwafa. Kuma idan wancan mutumin ya tsara abubuwansu kafin naku, Google zai san nasu a matsayin asalin tushen yayin da za a yiwa abubuwan da aka sanya alama kayan aikin ku. Ba kwa son bugun Google saboda Google ta hukunta ku idan kuna da adadin abubuwan da aka tsara akan gidan yanar gizon ku.

Semalt yana ba ku kashi ɗaya na musamman don nuna muku yadda abubuwan yanar gizonku suke yi a gaban Google. Sakamakon 0-50% ya gaya muku cewa Google yayi la'akari da abun cikin ku kuma babu damar samun matsayin girma ga irin wannan shafin yanar gizon. Semalt zai iya taimaka maka sauya abin da kake ciki yanzu tare da keɓaɓɓen don ba ka sakamako mafi kyau.

A 51-80%, Google yana ɗaukar abun cikinku azaman sake rubutawa mafi kyau. Shafin gidan yanar gizonku yana da karamin rauni a matakin matsayin gidan yanar gizon. Amma me yasa za a daidaita tsakanin matsakaici lokacin Semalt zai iya ba ku mafi kyau?

A 81-100%, Google yana ɗaukar shafinku a matsayin na musamman kuma matsayin gidan yanar gizon ku da alama zai iya girma ba tare da matsala ba a GooglePP.

Za ku sami jerin duk abubuwan rubutu waɗanda Googlebot yake gani akan shafin yanar gizon da aka tambaya musamman (Semalt zai kuma taimaka muku fadakar da sassan ɓangarorin shafin yanar gizon).


Hakanan, zaku sami tebur da ake kira 'Asali na'asan Asali'. Wannan jerin shafukan yanar gizo ne wanda Google yayi la'akari da asalin hanyoyin abubuwan yanar gizonku. Anan zaka iya sanin ainihin ɓangaren abin da shafin yake samu akan kowane ɗayan rukunin yanar gizon.



Yanar gizo gizo

Wannan sabis ɗin ne wanda ke nuna muku yadda ake nuna gidan yanar gizon ku a sakamakon binciken binciken kwayoyin halitta na Google yayin da yake gano abubuwan da aka tsara muku. A karkashin wannan, zaku sami bayyani, aiki da kuma kayan aiki.

a. Overview: A cikin sashen dubawa, zaku iya gabatarwa kuma ku tabbatar da shafin yanar gizonku. Hakanan zaka iya ƙara URLs ɗinka zuwa shafin Google.
b. Aiki: Bayanan da aka samo anan zasu fada muku yadda tasirin gidan yanar gizonku yake. Kuna iya kwatanta bayanan don takamaiman kwanan wata / lokaci na lokaci. Wannan zai taimaka muku gano ƙarfin gidan yanar gizonku da kuma kowane ɓarna wanda ke shafar darajar ku akan TOP.

c. Sitemaps: Wannan shine inda zaka iya gabatar da shafin yanar gizon ka ga Google dan ganin menene shafin yanar gizon da aka sanya kuma wanne ne suke dauke da kurakurai.

A ƙarƙashin teburin 'ƙaddamar da Sitemaps', zaku iya ganin adadin shafukan yanar gizon da kuka ƙaddamar da su a cikin na'urar bincike na Google. Daga nan zaku iya bincika matsayin su da kuma adadin URLs da suke ɗauke da su.

PAGE FADA

Ana amfani da kayan 'Page Speed Analyzer' don tantance ko lokacin ɗaukar nauyin shafinku ya cika ka'idojin Google. Hakanan zai gano kurakuran da ke buƙatar gyara kuma yana ba ku ingantattun shawarwarin haɓakawa zaku iya amfani dasu don inganta lokacin loda shafin yanar gizonku. Zai yi kwaikwayon matsakaicin nauyin lokacin duka mai kwakwalwa da masu bincike ta hannu.

GUDAWA

Ba wanda zai iya ɗaukar mahimmancin nazarin ayyukan SEO ɗinku kuma daga wannan labarin, zaku iya ganin yadda ake yin wannan hanyar mafi kyau - hanyar Semalt.